A vision statement describes the goals that a company wants to achieve in the future and why these goals want to be achieved.

see also: Mission Statement

VoC is a market research tool that combines collected and comprehensive customer feedback on various areas of a company. It is mainly used in product development, but is also applied in the evaluation of marketing, operational processes or crisis situations. What is special about this method is that both past interactions (customer experiences) and future situations (customer wishes and expectations) are evaluated.

Voice-controlled service
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The better speech recognition and generation functions through AI, the larger the range of voice-based services will be. This group includes all service steps that can be activated, controlled and completed purely by voice interaction of the user. Prominent examples can be found above all in digital voice assistants such as Siri, Alexa and others.