In qualitative research, individual cases are examined in detail and in all depth. For example, the interaction of a single user with a software is recorded, analyzed and discussed in detail. Qualitative research provides deep insights from individual points of view.See also: Quantitative research

In quantitative research, a large amount of data is evaluated simultaneously and generally in order to be able to formulate statistically valid statements. It provides a good insight into a specific research topic.See also: Qualitative research