A pain point is a customer's point of contact with a company that disappoints, deters, annoys or annoys him, and thus has a negative impact.See also: Pleasure Point

A persona is the embodiment of a target group. It is used in design research to evaluate existing products and services from the point of view of the most important target groups.To approach a persona, service designers:inside often try to capture it in name, appearance, daily life, personality, hobbies, age, needs and fears.

A Pleasure Point is a customer's point of contact with a company that excites, reassures, soothes, or helps him or her, and thus turns out to be positive.See also: Pain Point