The
German Association for the Blind and Visually Imp aired has 40,000 members with varying degrees of visual impairment. They live in a world made for sighted people, and every day they encounter barriers that we unwittingly put in their way.
As sound strategists and designers, our colleagues at
why do birds were faced with the task of creating an audio branding for the DBSV. But how do you map the different experiences and needs of so many people in a few minutes or even seconds of music? And how can we create an adequate representation of this association when our lifeworlds are essentially different?
This is where we, as service designers, come into play.