At this year's CXI, Europe's largest corporate design conference, our colleagues Ann-Christin Ahrens and Sebastian Waschulewski had the opportunity to talk about what it's like to design the sound for Berlin's public transport company.

This sound has a special task: it has to navigate over a billion passengers through the city every year. Therefore, it was not only a matter of developing a sound that fits the BVG brand perfectly, but also of ensuring that it is easy to hear and understood by everyone. User-centricity and stakeholder management were therefore two central tasks that we took on as part of this great project with our service design unit why does robin.

For anyone who would like to watch the presentation, here is the video from the CXI conference:

Photo in header: ©René Weinitschke Saxuro